Made to Order Furniture

Women's lifestyle brand Anthropologie is rapidly expanding its home product line. Five years ago the brand offered mostly apparel and some small home furnishings such as candles, mugs, rugs, and pillows — today the home business features everything from furniture, to drapery, to custom couches. It was this concept of custom furniture that brought the home team and UX team together to create a new feature set including iOS ARKit application, cross-platform product page, and content pages aimed at supporting a launch for the brand's custom furniture business.