UI | UX ... UWhat?!

Back in the middle of 2015, I was lucky enough to get the support from my workplace to begin developing a UX practice and UX team to support our growing digital business. I quickly learned however, that no one at Anthropologie really knew what UX even meant. Try to explain the difference between UX and UI design and eyeballs glazed over in seconds. As a result, I began making little presentations and analogies and charts to try and explain the difference to anyone who'd listen. The following slides are from a presentation that my team made to the Executive Creative Director at Anthropologie and then eventually the full team of creatives at the brand.

Credit to UX Designer Erin Zolkosky for collaborating with me on the concept for this presentation. All visual design was handled by me.